Chilli Torture
Torturing the Chilli’s
On a whim we decided that the National franchise of Little India restaurants could do with an injection of humor into their advertising. Off the cuff we created the idea of tortured spices and sent it off to an unsuspecting client. They loved it and in the space of 2 weeks bus backs were up and a new client relationship was formed - the start of our “currylations” as the client said!