This was a project we started from scratch. Without a name, logo or direction of the overall brand, we sat alongside this Australian technology business to start something pretty exciting. Their goal was to ‘take on the world’ and become the go-to technology platform for investor application software which was considered the latest innovation in the space of funds management. Innovative, tech, new-age, dynamic and fresh was the brief. With the initial launch in USA, the brand now aims to go global as soon as it can.