"If you need to monitor the condition of your plant. Send in a SCOUT". This line has been the premise of a staged launch campaign for this brand. Stemming from a teaser campaign comprising of a 'movie' theme video (see below), email marketing and microsite, through to printed collateral and advertising, this is a campaign for a revolutionary step in vibration analysis technology.
“A campaign being rolled out through the USA and Europe, it aims to produce millions of dollars in sales for this worldwide company.”