GE Energy
SCOUT
Brand

Background

GE Energy and Bently Nevada are two of the world's most highly recognised and respected brands. So for a boutique agency in the South Island of New Zealand to be chosen to develop this 'tier one' GE brand was a true honour. The SCOUT brand was created to assist in marketing this revolutionary portable equipment monitoring system through the USA and Europe. From the logo and marketing collateral development to the full launch strategy, our team created it all. It will be officially launched in the USA in September 2015, a very exciting project!



GE Scout branding Project - Q Brand Agency  - Marketing Company Christchurch

Execution

"If you need to monitor the condition of your plant. Send in a SCOUT". This line has been the premise of a staged launch campaign for this brand. Stemming from a teaser campaign comprising of a 'movie' theme video (see below), email marketing and microsite, through to printed collateral and advertising, this is a campaign for a revolutionary step in vibration analysis technology.

 

“A campaign being rolled out through the USA and Europe, it aims to produce millions of dollars in sales for this worldwide company.”

GE Scout Jeremy

GE Scout Cover2

GE Scout Cover

GE Scout spread

Let’s go
back to the
Gallery.

GE Scout unit