Mackenzie
Region
Branding

Background

The Mackenzie region of New Zealand is one of the most unspoilt, natural and diverse landscapes in the country. Summer sunshine, winter snowfalls, flora and fauna, and incredibly dark starry skies are all the hallmarks of this special region. With such a diverse landscape, our challenge was to create a brand which represented the region and it's many attributes.



Mackenzie Region Branding Project - Q Brand Agency New Zealand branding and strategic marketing company Christchurch

Execution

Our aim was to portray the region's friendliness and authenticity as well as the diverse natural landscape that is on display all year round. The symbol reflects many elements including the sun, snowflake and flowers of the region, coupled with the colours of lakes, mountains and tussock. A simple, yet elegant solution to a very special part of our country.

 

“"The new brand has a striking simplicity that works seamlessly across all mediums to market the entire region" Tim Hunter (CEO, Christchurch & Canterbury Tourism)”

CCM78991 Mackenzie Region district logos

A4 Brochure cover Q Brand Agency New Zealand branding agency

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