Pockets of Awesome was created to target young New Zealanders who felt that Christchurch had little to offer. The original video series was such a hit that we helped them to create a campaign to extend it's success on a national level. Covering online, social media, outdoor, cafe and mall media this campaign creative was very simple, showing real user generated images of small pockets of awesome within Christchurch. And although simple, it was real, and created intrigue into what was 'happening' in Christchurch.
“#pocketsofawesome ran for a short two weeks, but generated over 10,000 website hits, over 500 competition entries, and user engagement levels of over two minutes on the site. ”