The Creative & Execution
Milk, butter and nutrition portray a number of characteristics including buttery flavour, milky particles, melted curls, flow and nourishment. These have been subtly considered in the development of the unique Westgold logo mark, and its creation is as crafted as the product on the shelves. With loving care and precision it is completely hand-drawn and crafted. This labour of love reflects and aligns with the Westgold brand values. It is unique, and it is original.
“This crafted feel then follows through to the packaging aesthetic, brand photography and website. From hand-illustrated New Zealand native wildlife and fauna, to down-to-earth real photography of recipes created by the farmers, everything tells a complete brand story.”