Westgold
Consumer
Brand

Background

Working with one of our largest clients to develop a positioning strategy for their most important step into consumer branding, saw us working alongside the Westland Milk Products marketing teams in New Zealand and China to develop the Westgold butter brand. With a long-standing commitment to producing 100% New Zealand products, this brand is no different, and plays on the strong local heritage and premium dairy produced by our country's second largest dairy co-operative. We worked on the Westgold brand from the original brand proposition, through research in China, global logo development, packaging, brand photography and website. This special brand called for something which reflected the brand values - unique, crafted, honest, and approachable.



Westgold NZ Project - Q Brand Agency - Marketing company Christchurch

The Creative & Execution

Milk, butter and nutrition portray a number of characteristics including buttery flavour, milky particles, melted curls, flow and nourishment. These have been subtly considered in the development of the unique Westgold logo mark, and its creation is as crafted as the product on the shelves. With loving care and precision it is completely hand-drawn and crafted. This labour of love reflects and aligns with the Westgold brand values. It is unique, and it is original.

 

“This crafted feel then follows through to the packaging aesthetic, brand photography and website. From hand-illustrated New Zealand native wildlife and fauna, to down-to-earth real photography of recipes created by the farmers, everything tells a complete brand story.”

Westgold logo dark - Q Brand Agency New Zealand branding agency

Q Brand Agency Westgold 2

Q Brand Agency Westgold 3

Q Brand Agency Westgold 1

Tui - Q Brand Agency Christchurch marketing company

Toetoe design - Q Brand Agency New Zealand branding agency

Ipad-New Zealand Branding Agency-Q Brand Agency

Ipad-New Zealand Branding Agency-Q Brand Agency

Ipad -New Zealand Branding Agency-Q Brand Agency

WMP Recipes 067 - Q Brand Agency New Zealand branding agency

Recipes - Q Brand Agency - New Zealand branding agency

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WMP Recipes 093 - Q Brand Agency New Zealand branding agency