Westland
Genuine NZ
Branding

Background

Westland Milk Products, New Zealand’s second largest dairy co-operative, had a goal: To expand into the competitive infant nutrition market, targeting international markets with their ingredient products. It became our mission to tell Westland’s story, undertaking a strategic repositioning of the brand, creating a unique brand proposition, and a fresh new look for an extremely competitive global marketplace.

With customers in China, South East Asia, the Middle East and other regions, this project covered nearly every facet of the marketing mix.



Westland Milk Products brand campaign - Q Brand Agency - - Marketing Company Christchurch

The solution.

Our answer to this project brief was “Genuine New Zealand Dairy”. In a market where others attempt to convey provenance, history and authenticity, Westland sets the benchmark. They now own this ‘genuine’ strategy and can build the brand on a global stage. The brand’s execution is supported by genuine people and photography, taken by local photographers, on the farms which produce the milk behind Westland’s business. All elements of this project were bi-lingual, in both English and Chinese. The execution covered the full marketing spectrum including sales collateral, direct marketing, corporate stationery, event concepting and management, direct mail, email marketing, customer launch packs, corporate gifts, corporate video production, presentations, and bi-lingual website (check it out at: westland.co.nz).

 

“We won bronze at the NZ Best Design Awards for our corporate communications work on this project. A huge success both for the client, and for the recognition by our peers.”

Westland dairy price brochure - Q Brand Agency - New Zealand strategic advertising agency

Westland milk product dairy brochure - Q Brand Agency Christchurch marketing company

Westland milk digital website - Q Brand Agency - NZ strategic advertising agency

Westland west coast brochure - Q Brand Agency New Zealand branding agency

Westland Milk Products chinese brochure - Q Brand Agency New Zealand branding agency

Westland landscape dairy - Q Brand Agency New Zealand branding agency

Let’s go
back to the
Gallery.

Westland brand folder - Q Brand Agency - New Zealand strategic advertising agency