Our answer to this project brief was “Genuine New Zealand Dairy”. In a market where others attempt to convey provenance, history and authenticity, Westland sets the benchmark. They now own this ‘genuine’ strategy and can build the brand on a global stage. The brand’s execution is supported by genuine people and photography, taken by local photographers, on the farms which produce the milk behind Westland’s business. All elements of this project were bi-lingual, in both English and Chinese. The execution covered the full marketing spectrum including sales collateral, direct marketing, corporate stationery, event concepting and management, direct mail, email marketing, customer launch packs, corporate gifts, corporate video production, presentations, and bi-lingual website (check it out at: westland.co.nz).
“We won bronze at the NZ Best Design Awards for our corporate communications work on this project. A huge success both for the client, and for the recognition by our peers.”