MTF
Brand
Campaign

Background

MTF finance have been serving New Zealand since 1970. With over 38 franchises nationally their brand is strong, and their offering unique. But as part of a renewed marketing strategy, MTF engaged Q to undertake a national brand awareness campaign, to renew the conversation with their target market. The campaign speaks to everyday New Zealanders needing vehicle finance to 'get them on the road'.



MTF campaign Project - Q Brand Agency New Zealand branding and strategic marketing company Christchurch

The campaign

This 'Get finance and get on the road' campaign focuses on the journey and joy that finding your destination brings, rather than the mode of transport you use to get there. Whether it’s driving your kids to sports practice on a cold Saturday morning, or feeling the freedom as you ride the roads of our beautiful country - getting there is only half the fun. Getting finance from MTF, helps kiwis get on the road, and start enjoying the many locations, activities and destinations our country has to offer.

 

“Spanning TV, online, outdoor, print and website this campaign has been executed nationwide. Watch this space for key results in the coming weeks.”

20150501 MTF Beach 382

MTF finance print

MTF Campaign Motor Bike

MTF Campaign Mountain Bike

MTF finance bus

Let’s go
back to the
Gallery.

MTF Campaign Trademe