5 automated email marketing tips - for smart marketers

Statistics continue to come out about the benefits of creating specific automated emails to send to your database to increase open rates and ongoing engagement. These five simple tips should help you get started.

Statistics continue to come out about the benefits of creating specific automated emails to send to your database to increase open rates and ongoing engagement.  There is nothing more frustrating as a consumer when you sign up to receive correspondence from a brand you love, to then receive nothing at all for weeks.  These five simple tips are indeed that - simple.  If nothing else, companies need to at least send an automated welcome email to make their clients feel loved.  

In summary the thought process goes like this:

1.  Welcome.  Welcome emails are 85% more effective than standard email newsletters

2.  Nurture. Nurtured leads make 47% larger purchases than non-nurtured leads

3.  Appreciate. Thank you emails generate 13x more revenue than promotional ones

4.  Celebrate. Birthday emails lift conversion rates by 60% over other emails with the same offer

5.  Re-engage. 45% of recipients who get win-back emails read subsequent messages

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