Having always sat under the radar, Award's objective was to not only increase their national brand awareness, but to position their brand in the 'value' segment - providing high quality products for an affordable price.
The Award customer knows they want to buy products that are quality, and that will perform and last. They want appliances which are reliable, and are experienced enough to have learnt that you buy to last. They want a brand which isn’t over-indulgent in terms of price, but which is reliable and dependable for her family.
Our branding and messaging needed to reflect this consumer and sell them the story that Award was perfect in their home.