The Woolston Market concept is one of your ‘local grocer’. A concept and store, which has everything shoppers need to prepare a meal - from fresh meats, produce & cheeses to condiments, beer or wine.
The client’s goal was to develop the feeling of an old fashioned grocer with a sense of history, and a brand, which had been through many generations, but with a contemporary offering to meet today’s busy consumer demands.
To draw on the notion of years gone by, the logotype drew on the monogram concept - a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. This idea was extended with the creation of a linked letter logo using the W and M of the main business name.