Quality goods priced to go!

When Smiths City decided to expand its offering to treat its trade clients to a product offering they knew would deliver what their customers needed, Smiths Trade Outlet was born.

  • Services
  • Brand Identity
  • Creative Strategy
  • Art Direction
  • Copywriting
  • Insights & Planning

This brand needed to be an extension of the already successful and iconic Smiths City brand, pulling on the visual cues and colours, but creating an identity more suited to the trade audience and its offering.

The Smiths Trade brand offers a completely differentiated store model that no one in the market is doing.  For property developers, landlords and tradies looking for quick, easy, and cost-effective solutions that last - Smiths Trade Outlet is a one-stop home furnishing shop with a huge range of discounted quality products enabling customers to get the best value in town.  

'Quality goods, priced to go' means the Smiths customers can simply pick their goods off the shelf and drive away the same day – a good deal any way you look at it.