Telling a very important story
Bowel Cancer NZ Awareness Campaign
A special friend of Q was diagnosed with bowel cancer at just 39 years old. Driven by her amazing determination, she has been one of the lucky ones to come out the other side. But that wasn’t the end of Chelsea’s cancer story.
She wanted to make a difference, and so the New Zealand Never Too Young bowel cancer campaign was born. This nationwide campaign aims to raise awareness that bowel cancer can strike at any age, to anyone.
Our 'talent' for this campaign were real, young New Zealanders who have had, or are still battling with bowel cancer, to drive home the fact that bowel cancer can strike at any age. Together with our photographer friend Lee Howell, we worked with this amazing group of people and they feature across the entire campaign.
The result was a raw, brave and very beautiful project. Watch video from the day which was feature on TV One's Seven Sharp here...
Thanks to all our amazing partners for helping bring this project to life, especially Lee, and the team at Immediate. Read more about it in our blog post here...