Feel good about homemade.
EasiYo is a brand with many years of heritage. An opportunity was identified to target a younger audience with kids through direct-to-consumer online sales. Our communication needed to drive online sales, and introduce the brand to the British public.
- Brand Identity
- Creative Strategy
- Content Development
- Social Media
We were tasked with evolving this special NZ brand and develop an eCommerce strategy that would drive sales online in NZ, AU, Europe and the UK. The challenge was to bring EasiYo into the 2020's by making it feel relevant and fresh.
Aligning with the global trend of simplifying life by cutting back and cutting down, being mindful of what we put into our bodies and the environment, we reframed the story of the benefits of making yogurt at home to “feel good about homemade”.