Kickstart your KiwiSaver

Taking an already successful brand (and a New Zealand financial icon we have to say!), then extending its tone and visual execution into the realm of a significantly younger target audience meant turning our heads to something a little different.

  • Services
  • Creative Strategy
  • Art Direction
  • Digital Advertising
  • Advertising Strategy

The Milford KiwiSaver Kickstart events aimed to be a casual, informative and inclusive way to engage with a 18 – 30 year old audience, who were interested in what their financial futures may look like, if they worked with real experts.

With events around the country, donned with great espresso, muesli cups, and croissants to indulge in, the creative needed to have a strong ‘event vibe’ which both aligned with our extended audience, but didn’t alienate the brand we had worked so hard to create.