Eden Park wanted to create a campaign which would engage the community and tell the story of a brand and place which added so much to people’s lives all around the world. They wanted to personalise their brand, and create a persona outside of just it's bricks and mortar.
And so the “Our Neighbourhood” campaign was formed - a partnership between Lee Howell, Q Brand Agency, the team at Eden Park and those who embrace the stadium. This brand started with a photographic exhibition through the walls and halls of Eden Park, to celebrate community, place and a passion for sport through the eyes of their team, supporters, local business and neighbourhood.
Open to the community for one special day, then built on over time, the exhibition idea was a first in the world. It was about the stories, triumphs, history and honour of Eden Park, through the eyes of those who loved the stadium. Whether it was a story of the man who first stood outside Eden Park in 1966 for the Lions Tour, or a business who succeeded because of its association with the Park, they were real, and our job was to bring them to life, and tell them to the wider community. They were the Eden Park 'neighbourhood', and they were important.