Eden Park


This special project has been a collaboration between the amazing team at Eden Park, and our photographer friend Lee Howell. After several months of learning the stories behind the people of Eden Park including staff, neighbours, fans and suppliers, we are proud to launch 'Our Neighbourhood' - a special photographic exhibition to celebrate the history, passion and honour behind this iconic New Zealand stadium. This has been a once-in-a-lifetime project, and something which has brought real people's stories to life. The 'Our Neighbourhood' campaign celebrates real people and their real stories, making a difference to the many people they come in contact with.

Eden Park rebrand  Christchurch marketing company Q Brand Agency NZ

The execution

This exhibition features over 100 images which will don the walls and halls of Eden Park for the next 12 months.  It is a celebration of community, place and a passion for sport through the eyes of Eden's Park's team, supporters, local businesses and neighbours.  Our team supported this project across a variety of disciplines from name, brand development and brand identity through to social content, print, online and radio advertising. We are truly privileged to have been involved


“This stadium is revered by so many around the world and has such a rich history, it seemed an ideal opportunity. ”

Q Brand Agency created the print branding for Eden Parks Our Neighbourhood campaign

Screen Shot 2017 09 01 at 11.40.58 AM

Auckland branding campaign for Eden Park in Auckland by Q Brand Agency NZ

Q Brand Agency created the branding for Eden Parks Our Neighbourhood campaign

Eden Park identity - Q Brand Agency - New Zealand branding agency

Q Brand Agency created the print branding for Eden Parks Our Neighbourhood campaign

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Aucklands Eden Park branding campaign project wall - Q Brand Agency NZ