Money Month with Milford
Money Month, an initiative led by the NZ Retirement Commission, provides a perfect opportunity for Milford to engage with both new and existing customers on key financial education topics. In August, we set out to make one of the most powerful (yet often misunderstood) financial concepts of compounding returns, both engaging and easy to grasp.
- Services
- Creative Strategy
- Art Direction
- Digital Advertising
- Advertising Strategy
Educating everyday kiwis on complex investment concepts is no small challenge! But we rose to the occasion by creating a highly visual, New Zealand-centric campaign that showed the steady, compounding growth of money over a person’s lifetime, right through to retirement.
- Services
- Creative Strategy
- Art Direction
- Digital Advertising
- Advertising Strategy
At the heart of the campaign was 31 days of educational content on TikTok, where we scripted, and edited a dynamic mix of videos, graphics, and clever props to simplify complex investing ideas. We extended this content to Facebook and Instagram, tailoring messages to different audience segments to maximise impact.
- Services
- Creative Strategy
- Art Direction
- Digital Advertising
- Advertising Strategy
The Results?
- The second-highest transfer month ever
- 731 new Instagram followers, driven by a successful like/tag/follow giveaway
By blending education with entertainment, we didn’t just inform - we inspired action. Another milestone campaign proving that smart, engaging content makes financial literacy more accessible than ever.