Butter Bing Butter Boom!
Westgold's brand personality is about being a little cheeky when the time is right, owning their brand, and not being tied to the latest fad or trend. After winning a national butter award three times in a row, the "Butter bing, butter boom" campaign was born.
Celebratory and timely but with a bit of cheek thrown in, this nationwide campaign was executed within days of winning the award and ran across digital, social and outdoor.
- Creative Strategy
- Digital Advertising
. Strong, impactful design and clever copywriting saw this campaign take off and gain solid traction for the brand both on-shelf and online, with an increase in website traffic of 292% during the peak of the campaign.