Butter Bing Butter Boom!
westgold.com
Westgold's brand personality is about being a little cheeky when the time is right, owning their brand, and not being tied to the latest fad or trend. After winning a national butter award three times in a row, the "Butter bing, butter boom" campaign was born.
![](https://images.prismic.io/q-brand-builders/e9fef778-100e-44e9-a98c-43abd795340b_Westgold-carlton-corner-2.jpg?auto=compress,format)
Celebratory and timely but with a bit of cheek thrown in, this nationwide campaign was executed within days of winning the award and ran across digital, social and outdoor.
![](https://images.prismic.io/q-brand-builders/54d4b088-5b1d-4635-a71b-245cc2db3cc7_Westgold+Billboard.jpg?auto=compress,format)
- Services
- Creative Strategy
- Copywriting
- Digital Advertising
. Strong, impactful design and clever copywriting saw this campaign take off and gain solid traction for the brand both on-shelf and online, with an increase in website traffic of 292% during the peak of the campaign.
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![](https://images.prismic.io/q-brand-builders/0e47bab0-c79f-4d80-8919-6f8c8b58dee5_Westgold+Socials.jpg?auto=compress,format)