A campaign full of heart
We teamed up with TOP 10 Holiday Parks to help bring their Local at Heart brand to life in a way that felt fun, familiar, and true to their Kiwi roots. Our job? To create a campaign that could highlight all the little things that make a TOP 10 stay special, while also giving people a great reason to book.
- Services
- Creative Strategy
- Advertising Strategy
- Art Direction
- Digital Advertising
- Brand Identity
The result was a series built around the line “Not just the best tips…” – playful messages that nod to local gems like the best fish ’n’ chips and the best flat white, paired with strong promotional offers to drive action.
We designed a friendly visual style with bold colours, simple shapes, and custom illustrations that could flex across digital, social, video and print. It was a light-hearted, eye-catching way to celebrate the people and places that make TOP 10 what it is – while helping fill more cabins along the way.
- Services
- Creative Strategy
- Advertising Strategy
- Art Direction
- Digital Advertising
- Brand Identity
And the best bit? The campaign delivered phenomenal sales results and a real uplift in engagement across the board. Proof that when a brand stays true to who they are – it truly works.
