Even photographers need to ensure the way they present themselves to their clients is first class. Lee's work is exceptional, so we wanted to create a brand to reflect this.
The logo device we created was based on the letter form of the ‘L’, taking the first letter of the photographers name. The device was then mirrored to create the right hand bottom corner of the camera’s view finder crop marks. We then applied this symbol to various branded elements and layered over the top of his photography to reinforce the captured moment and to create a distinctive, instantly recognisable brand image.