Mackenzie Region Branding

The Mackenzie region of New Zealand is one of the most unspoilt, natural and diverse landscapes in the country. With such a diverse landscape, our challenge was to create a brand which represented the region and it's many attributes.

Execution

Summer sunshine, winter snowfalls, flora and fauna, and incredibly dark starry skies are all the hallmarks of this special region in the heart of New Zealand's South Island.

Our aim was to portray the region's friendliness and authenticity as well as the diverse natural landscape that is on display all year round.

The symbol reflects many elements including the sun, snowflake and flowers of the region, coupled with the colours of lakes, mountains and tussock. A simple, yet elegant solution to a very special part of our country.