SKOPE refrigeration have been delivering high end refrigeration solutions to the commercial market for over 60 years. Since its inception, the hospitality industry to which SKOPE delivers has evolved, and today is highly competitive and extremely demanding.
Restaurant owners and chefs need to be assured that the products they buy will perform in any environment. SKOPE wanted to communicate directly to their end-users with a more approachable and relaxed aesthetic than that of their main corporate brand. Through the use of typography and illustration, this updated look now extends through all of their end-user communication collateral.